You can also think of it as a checklist or guideline. ItвЂ™s a memory aid that prevents us from forgetting a step in the interview. Did the candidate summarize their main argument at the end, including clear next steps?Д¬IRCLES Methodв„ў is a framework on what makes a complete, thoughtful response to any design question.

When asked, did the candidate have a reasonable explanation of how a proposed feature would be implemented? Did the candidate demonstrate sufficient creativity? Or were the ideas copycats of competitive features and products? Did the candidate demonstrate ability to prioritize competing use cases or pain points in a compelling way? Did the candidate choose a target persona? Did the candidate explain the personaвЂ™s pain points to the extent that demonstrated true consumer insight? Did the candidate define objectives before answering? Were the candidateвЂ™s selections reasonable? The interviewers are looking for six key elements in a strong response: Note: Many of the aboveВ questions are featured in The Product Manager Interview with an accompanying sample answer. If you were the CEO of LEGO, what new product line would you come up with to increase revenues? Why? Who is the target customer? How do you reach them? How does the product function and what does it look like (UI/UX)? WhatвЂ™s the potential market size?.Design the next product that Nest will offer, focusing on mobile app design.Create an experience around Disney theme parks using your phone.Redesign the Facebook Newsfeed for the Web.Choose and identify the most appropriate target customerД®xamples of product design questions include:.Define an objective for the product improvement.

Interviewers are assessing your ability to: Product design questions test your product design ability. Introduction to CIRCLES Methodв„ў Product Design Framework You may be curious: what isВ theВ CIRCLES Methodв„ў product design framework? To help demystify, IвЂ™ve explained it below, using excerpts from Decode and Conquer. ItвЂ™s my 2ndВ product management interview bookВ after myВ Amazon bestseller, Decode and Conquer. IВ just released a new book, The Product Manager Interview.

Amazon product manager interview